Puma recruits renowned entrepreneur Emory "Vegas" Jones, to create a collection inspired by a statement that embodies his evolution, success, and longevity throughout the years— "betting on yourself". Emory is most famously known for propelling Roc Nation's iconic Paper Planes brand. He now uses his platform to encourage and instill a positive mindset in the youth and the community. Emory’s redesigned Puma classic feature an all white silhouette with Puma “Clyde” in rose gold on the side. The shoe is detailed with a rose gold Emory Jones logo on the heel, “Bet on Yourself” written on the tongue, and a Emory Jones slogan printed on the shoe’s insert.