Puma recruits renowned entrepreneur Emory "Vegas" Jones, to create a collection inspired by a statement that embodies his evolution, success, and longevity throughout the years— "betting on yourself". Emory is most famously known for propelling Roc Nation's iconic Paper Planes brand. He now uses his platform to encourage and instill a positive mindset in the youth and the community. The Small Town City tee features a Puma x Emory Jones graphic on the chest with a red embroidered collaboration stamp sitting atop. The shirt is double stitched at the arms, hem, and collar. Detailed with "Bet on Yourself" printed on the inside collar, and a Puma and Emory Jones logo sitting side by side at the nape of the neck.