FUTURE FORWARD
From Skate Crew to Global Streetwear Icon
In 2005, a group of friends from Montreal began sharing skate videos set to the sounds of ’90s hip-hop. What started as a tight-knit crew led by founders Antoine Asselin and Phil Lavoie quickly evolved into Dime, a skate-focused streetwear brand that has since grown into a global icon with a devoted fanbase.
Capturing the spirit of skate culture early on with their “Dime Crew” t-shirts, which became an instant hit, the brand now offers a range of reworked classic skatewear staples. From satirical graphic tees and jerseys to cargo pants, hoodies, and polos, Dime blends nostalgic skate culture with a modern, minimalist aesthetic.
Dime’s “less is more” philosophy ensures timeless style while capturing the vibrant energy of skaters worldwide. Their designs pay homage to the roots of skate culture, featuring subtle details and relaxed fits that balance fashion with function. Each piece reflects their commitment to pushing the boundaries of streetwear while maintaining a playful attitude.
For FW24, the Canadian-based label focuses on technical, functional pieces that transition seamlessly from city life to outdoor adventures. Explore the latest from Dime, available online here and in-store at APB locations in Charlotte and Tallahassee.
