Our Story
APB, short for All Points Bulletin, is more than a destination for streetwear. Created by The Whitaker Group (TWG), the award-winning experiential company behind A Ma Maniére, Social Status, and JAIDE, APB stands at the intersection of style, youth, and purpose. It is where fashion meets community and where the next generation begins its journey in culture.
YOUTHFUL ENERGY. LIMITLESS EXPRESSION
APB exists to guide and inspire. We connect our community to the forefront of streetwear by curating the newest brands, drops, and ideas shaping the culture. Each season brings new opportunities for discovery, self-expression, and connection through fashion.
ROOTED IN COMMUNITY. INFLUENCED BY THE WORLD.
Every APB space blends global influence with local impact. Designed to disrupt and inspire, our doors open to communities across the Southeast, many built near Historically Black Colleges and Universities. We bring our audience access to leading brands such as Nike, Jordan, Nike SB, Adidas, and more, while creating a platform for emerging voices in the culture.
AUTHENTICITY ALWAYS.
Every item at APB is 100 percent authentic and sourced directly from our brand partners. We take pride in representing the highest level of integrity and quality in everything we carry.
CONNECTED BY PARTNERSHIP. DEFINED BY PURPOSE.
APB’s partner portfolio reflects the heart of contemporary streetwear culture. With brands such as Nike, Adidas, and Converse, our collections are curated for those who express themselves through movement, creativity, and individuality.
EXPANDING THE CULTURE
With locations across the Southeast and new ventures in motion, APB continues to grow with its community. APB Skate fuels Black skate culture through access, education, and creative programs that unite riders, artists, and dreamers.
COMMUNITY FIRST. ALWAYS.
Through initiatives like APB YOU and COLOR/CODE, we invest in education, mentorship, and creative empowerment. These programs open doors for minority designers, young leaders, and future innovators to learn, grow, and shape their own paths.
DESIGNING FOR CULTURE AND COMMUNITY
The Collective on Tuckaseegee, home to APB Charlotte and APB Skatepark, was honored with the 2025 Urban Design Award for Great Urban Architecture by the City of Charlotte. Recognized as a landmark in community-centered design, The Collective reflects the power of culture, creativity, and connection to shape a city.
Developed by The Whitaker Group in partnership with Plexus Research & Design, the 13,000-square-foot space reimagines Charlotte’s historic West Side through an inclusive lens. The Collective unites retail, art, and recreation, including the first privately held, Black-owned, publicly accessible skatepark in the United States. It has become a gathering place for youth, artists, and residents, creating access, opportunity, and a lasting sense of belonging through design and purpose.
JOIN THE MOVEMENT.
APB is more than fashion. It is family, creativity, and culture in motion. Explore streetwear, sneakers, accessories, and collectibles that speak to who you are and what you represent. Together, we move the culture forward, one story at a time.
