Introducing New Balance Numeric

Made for Skaters, by Skaters.

Back in 2012, New Balance debuted Numeric, a sub-label led by professional skateboarder Jamie Thomas. This fusion of tradition and innovation resulted in premium footwear, crafted by skaters themselves, further cementing New Balance's reputation as a trusted lifestyle brand for today's athletes.


Partnering with renowned skate company Black Box Distribution, Numeric is committed to crafting footwear tailored to essential skater specifications: flexible construction, durable stitching, and impact-absorbing cushioning.

Tiago Lemos's 1010 model effortlessly bridges the gap between past and present, paying homage to '90s skate culture through its performance-driven design. Meanwhile, the football-inspired Tom Knox 600 pro model combines comfort, support, and style for modern riders, ensuring flexibility and grip in every move.

With dual-density FuelCell midsoles and FantomFit technology uppers, each silhouette offers unmatched performance both on and off the board.

Discover the latest from New Balance Numeric, now available online and in-store at APB locations in Charleston, Columbia, Greenville, Tallahassee and Jacksonville during regular business hours.

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