As the second release of our COLOR CODE program, focusing on collaboration with Black and minority-owned brands and designers, Proud Black Brand is a lifestyle brand that focuses on “Representing Black Culture With Positivity and Taste”. 

Using this collection to highlight collegiate and varsity inspirations, the APB x Proud Black exclusive collection brings our APB communities to the forefront with recognition and appreciation. Proud Black Brand founder Jalan Ward drew inspiration not only from the backgrounds of HBCUs in our key cities but also the hustle and bustle culture of others that inspire his work, including New York City, drawing from the Orange and Blue Knicks colors for one of the tees. The graphic tee assortment is highlighted by co-branded logos and unique designs and color treatments of the classic Proud Black Brand varsity design.

The APB x Proud Black Collection will be launching online and in-store at 11AM EST on 7.31.