In order to continue to live in this beautiful and magnificent floating rock, we must take care of our world. That means eliminating as much waste as possible and creating things that can benefit the planet in the long run. Unless we do something, this beautiful floating rock will deteriorate before our own eyes. Unless is striving to be a regenerative force for good in this world, one step at a time. The Pacific Northwest brand creates clothing inspired by the utility and style of skatewear, that is crafted by the elements, to be worn in the elements, and be given back to the elements. Creating clothing that is decomposable and leaves zero plastic waste footprint.
Under the motto “Don’t feel bad”, Unless promises that you don’t have to settle to look good. With their products, you can look good and be good to the Earth at the same time. The garments that Unless produces aren’t your normal pieces, with each piece getting better with each wear. The pre-shrunk cotton constructed with stylistic hallmarks are all elements that make each piece that much better. Even the dye and print are tested against the American Apparel & Footwear Association restricted substances list. Water-based dyes and inks that are eco-friendly and decompose at the end of life.
Decomposition and zero plastic waste are two of the main focuses of Unless as a brand. Decomposition is the process of breaking down organic materials into smaller bits that naturally return to the Earth, giving the soil new life. Unless makes their products from plants, so once the pieces reach the point of no return, you can be comfortable with the knowledge that they will do good for the Earth. Each garment is made with zero plastic so once the decomposing process is complete, nothing will be left but good nutrients.