Paper Planes Exudes Culture through Fashion

A pillar in culture and established in 2008, Roc Nation’s apparel brand Paper Planes is a streetwear label that combines street fashion, music and design. Iconic rapper Jay Z is no stranger to the fashion industry and, alongside Emory Jones, has been at the forefront of Paper Planes’ success with apparel, and accessories. 

Started by Emory Jones as a Roc Nation T-Shirt and hat promotional platform, Paper Planes has quickly been adopted by the everyday true streetwear shopper those who don’t look to the latest magazine for fashion but have natural street style. The brand combines their on-the-go lifestyle with everyday wardrobe staples such as sweatpants, t-shirts, hoodies and hats.

Paper Planes takes music-warped culture and translates it into desirable streetwear. Emory once said “We change people through conversation, not through censorship.” That statement speaks loudly on the stance the average Planes consumer has: wear what you want and wear it proudly because the only way to garner true opportunity is through powerful discussion, open-mindedness and meaningful conversation. If you can relate, shop the latest Paper Planes collection now online or set an appointment to visit us in store at your local APB Boutique at