PLEASURES is back with a new seasonal range collection and Alex James heavy hits again with the latest drop. We introduced Pleasures this year as a new tongue-in-cheek, LA fashion brand that gained popularity across the world through controversial statement pieces. It didn’t take long for the brand to begin selling out collections and catching the eyes of A-List celebrities. This edition is nothing short of a masterpiece as James once again delivers meaningful design, grunge graphics, and clothing that evoke feelings of expression. 

This collection features a wide range of pieces such as lightweight jackets, rayon button-downs, polo shirts, shorts, hats, and masks. In a time of practicing safe measurements worldwide, PLEASURES was proactive in adding stylish masks to the bunch. Many of the tee’s feature the infamous PLEASURES font printed across t-shirts and hoodies, skeleton graphics, and we even got a few visual prints that align with the DIY subculture we often see in James’s collections. This season was so powerful because it had a lot of contributions from a diverse lineup of creatives including Hong Kong-based visual artist DJ Healthy, Ohio based graphic artist Zach Halfhill, painter and printer Casson, French illustrator Regards Coupables and legendary recording artists The Flaming Lips. 

Shop the new collection online at apbstore.com