The Neuw Normal

Neuw was created by three musicians in Melbourne, explaining why much of the brand and its pieces are named and inspired by the music industry. With Neuw’s second home being in Sweden, the brand focuses on creating the highest quality product with the lowest environmental impact. Recognizable by the signature Neuw Repair stitch that is scribbled on every pair of Neuw Denim jeans. The motto ‘Progress Everyday’ leads the brand in everything Neuw does. With a focus on innovation, Neuw continues to maintain and develop the modern independent brand that it is today. Shop the latest collection online or set an in-store appointment at apbstore.com!