Icecream Continues to Evolve and Lead the Fashion Industry

Icecream is a familiar household name when it comes to streetwear. The brand has played a hand in hip hop and skate culture through its recognizable graphics and authentic style...

Published 06/25/2021
Icecream Continues to Evolve and Lead the Fashion Industry

Icecream is a familiar household name when it comes to streetwear. The brand has played a hand in hip hop and skate culture through its recognizable graphics and authentic style rooted in pop culture. Founded in 2004 as a subsidiary of Billionaire Boys Club (BBC), by fashion icon Nigo and musical legend Pharrell Williams the brand was designed in artistry from the start. The many seasonal collections all bring staple items into our homes in the form of t-shirts, jackets, hoodies, pants, accessories and hard goods. As the brand inches closer to the two decade mark, Icecream continues to evolve and lead the fashion industry with their creative graphics and innovative style.

Available now online and in-store, click the link in our bio to shop the latest Icecream collection at APB Store.

 

Recent Blog articles

The APB Essentials Collection is built around comfort you can feel the moment you put it on. Designed for everyday movement, this collection strips things back to what matters most:...
12/22/2025
Introducing the APB Records Collection, a capsule shaped by the rhythm, energy, and creative pulse that move our community forward. Inspired by APB Music, this collection reflects the rhythm, energy,...
12/05/2025
Jersey City is a crossroads of culture where neighborhoods flow into one another, where food, music, and style reflect global influences, and where community is built block by block. That...
11/03/2025
Learn how to master fall layering with pieces built for comfort, movement, and everyday skate style. The breeze is cooler, the days are shorter, and the summer heat has finally...
10/24/2025